We're excited to unveil the reformulated Pure Good Deodorant - a cleaner, more effective formula that delivers 12+ hours of natural odor protection without compromise. After months of refinement, we've created our best deodorant yet.
Meet the New Formula
Every ingredient in our updated deodorant has been carefully selected for its purity and performance:
- Organic Arrowroot Powder - Absorbs moisture naturally while keeping skin soft and smooth
- Organic Coconut Oil - Provides antibacterial properties and glides on effortlessly
- 100% Natural Bentonite Clay - Draws out impurities and neutralizes odor at the source
- Organic Jojoba Oil - Mimics skin's natural oils for gentle, non-irritating hydration
- Magnesium Hydroxide Powder - Our aluminum-free odor fighter that's gentle on sensitive skin
- Non-Nano & Uncoated Zinc Oxide - Provides natural antimicrobial protection without synthetic chemicals
- Organic Lavender Essential Oil - Calms skin while offering natural antibacterial benefits
- Organic Tea Tree Essential Oil - Powerful odor control with proven antimicrobial properties
What Makes This Formula Special
Aluminum-Free Protection That Actually Works
We use magnesium hydroxide instead of aluminum - it's gentle, effective, and won't clog your pores or interfere with your body's natural detox process.
Non-Nano Zinc Oxide
Our zinc oxide particles are non-nano and uncoated, meaning they stay on the surface of your skin for protection without absorption concerns. This is the same safe, natural ingredient used in mineral sunscreens.
Clay-Based Detoxification
Bentonite clay doesn't just mask odor - it actively draws out toxins and impurities, keeping you fresher longer.
Dual Essential Oil Defense
The combination of lavender and tea tree essential oils provides powerful antibacterial action while being gentle enough for daily use on sensitive underarm skin.
What We Left Out
Our new formula is free from everything you don't want:
- No aluminum compounds
- No parabens
- No synthetic fragrances
- No phthalates
- No artificial colors
- No baking soda (which can irritate sensitive skin)
The Transition Period
Switching to natural deodorant? Your body may need 2-4 weeks to adjust as it detoxes from conventional products. During this time, you might experience increased sweating or odor - this is completely normal and temporary. The bentonite clay in our formula actually helps speed up this detox process.
Handcrafted in Small Batches
Every 4 oz container is handmade in the USA with organic, sustainably sourced ingredients. We never compromise on quality, which is why we craft in small batches to ensure freshness and potency.
Real Ingredients, Real Results
We believe you deserve to know exactly what you're putting on your skin. That's why our ingredient list is short, clean, and completely transparent. No hidden chemicals, no questionable additives - just eight powerful, natural ingredients working together to keep you fresh all day.
Ready to experience clean protection that actually works? Shop the new Pure Good Deodorant formula today.
Questions about our ingredients or which formula is right for you? We're here to help - reach out anytime!